MIB630 International Marketing (3 cr.)

This course examines the various political, legal, economic, and cultural systems and their effect on global marketing of products and services by focusing on product, pricing, promotion, and distribution decisions. The development of critical thinking and problem-solving skills through the application of international marketing theories/practices to various business scenarios help students gain an understanding of the issues and the practice of managing international marketing activities. Major marketing principles and strategies are explored as they apply to the global marketplace.

Upon completion of this course, students are expected to be able to do the following:

1. Analyze the key elements of marketing as it applies to conducting business across borders.
2. Apply key marketing concepts in a strategic marketing approach within an organization as it applies to conducting business globally.
3. Apply strategic marketing models, theory and tools to business situations globally.
4. Evaluate the role of the marketing function in organizational management.
5. Analyze the constantly changing conditions facing marketers in the global trade environments.
6. Analyze the implications of cultural and religious issues as they relate to international marketing.
7. Create a marketing plan for a product or service to be marketed internationally.