MBA616 Principles of Economics and Marketing (3 cr.)

Prerequisite(s): MBA617  
This course is designed to give students an overview of the principles of macro- and microeconomics, and the marketing function within an organization.  Students examine supply-demand analysis at the industry and firm level, market structures, elasticity analysis, macroeconomic indicators of the economy, business cycle analysis, and the impact of government economic policy on business.  The marketing techniques used by firms operating in a global environment are also covered.

Upon completion of this course, students are expected to be able to do the following:

1. Use supply and demand fundamentals to analyze market activity.
2. Apply the principles of market structure to analyze behavior of firms in an industry.
3. Use macroeconomic indicators to explain the business environment.
4. Articulate the purpose, purview, and policies of the major institutions that constitute U.S. economic policy.
5. Apply the marketing mix to meet market demands.