PHDE622 Foundations of Development (3 cr.)

This course provides an overview of the foundational concepts of fund development, explore the critical components of a comprehensive fund development program, provide the framework for developing an integrated development plan, and examine the infrastructure necessary to support a strong development effort.  The course focuses on understanding organizational readiness for a successful development program, establishing the key elements of a development program, and creating a development plan.

Upon completion of this course, students are expected to be able to do the following:

1. Compare and contrast the various motivations and underlying values of philanthropic donors.
2. Define and explain primary roles of the development operation, including direct mail, special events, grant proposal writing, corporate and foundation giving, gift planning, major gifts, memorial and tribute gifts and capital campaigns.
3. Identify the role of advancement services, including prospect research, gift processing, gift metrics, CRM systems and stewardship in the overall development operation.
4. Develop skills necessary to implement a development plan.