PHDE660 Fundraising Communications (3 cr.)

This course focuses on what the world’s leading researchers know about the subtle science of persuading people to give and stay loyal to an organization.  In addition, students analyze several recent successful direct mail campaigns, and learn how direct mail and other donor communication vehicles really work, how to set achievable expectations, and how to write an appeal that engages the reader.  

Upon completion of this course, students are expected to be able to do the following:

1. Prepare engaging print and digital solicitations, acknowledgements, and stewardship communications.
2. Develop the case for support for a nonprofit organization
3. Learn how to use words and images to attract and retain donors.  
4. Demonstrate the use of electronic media, including email and social media.
5. Articulate the neuroscience of persuasion as it relates to donor communication.