Jun 21, 2018  
2017-2018 Winona Undergraduate Catalog 
    
2017-2018 Winona Undergraduate Catalog
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MK217 Principles of Marketing

3 credit(s)
This beginning course in marketing develops an understanding of the marketing function and its central importance to the business organization. Attention is paid to a variety of marketing topics including products, channels and distribution, pricing, promotion, buyer behavior, and ethical issues in marketing.



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