|
Apr 25, 2024
|
|
|
|
MK333 Sport Marketing3 credit(s) The course provides a strategic business perspective of sport and entertainment marketing. It includes the essentials of sport marketing including research, segmentation, product development, pricing, licensing, sponsorship, and communication channels such as advertising, sales promotion, and publicity. Prerequisite: C grade or higher in MK217 .
Add to Portfolio (opens a new window)
|
|