Apr 25, 2024  
2017-2018 Winona Undergraduate Catalog 
    
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2017-2018 Winona Undergraduate Catalog [ARCHIVED CATALOG]

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COM400 Public Relations Research

3 credit(s)
This course provides students with an understanding of terms and applications of both quantitative and qualitative public relations research, measurement and evaluation. Students learn what public relations practitioners do to research and evaluate PR campaigns, and then conduct research projects. This course is usually taken in the junior or senior year, but must be taken prior to enrollment in COM443 . Offered fall semester only. Prerequisite: COM230 .


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