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    Saint Mary's University of Minnesota
   
 
  Nov 17, 2017
 
 
    
2017-2018 SGPP Catalog and Handbook

Sales and Marketing, B.S.


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The Bachelor of Science in Sales & Marketing (BSSM) program is designed to provide students with the theoretical, practical, technical, and ethical foundation needed for success in a variety of sales and marketing careers. Key processes in the planning and executing of marketing activities aimed at creating exchanges that satisfy both customer and organizational objectives are addressed. The program also focuses on the issues and trends relevant to sales and marketing efforts in the 21st century.

The emphasis of the Bachelor of Science in Sales and Marketing program is three-fold. First, the program provides the foundational theories and frameworks of marketing practice in the 21st century. Second, it emphasizes the use of technology and digital strategies as integral to the success of contemporary marketing initiatives. Finally, in alignment with LaSallian values the program examines the use of marketing theory to enact social change and conduct business in an ethical manner. Finally, the program provides the sales curriculum needed by persons in this profession.

Program Outcomes

Graduates of the Bachelor of Science program in Sales and Marketing are expected to be able to do the following:

  1. Describe the marketing function in the context of organizational management and strategic planning.
  2. Apply research and environmental analysis to strategic marketing decisions.
  3. Analyze the demographic, geographic, and behavioral diversity of world populations in the context of consumer behavior.
  4. Integrate knowledge of consumer behavior into market planning.
  5. Assess from an ethical perspective the impact of various types of marketing efforts on society.
  6. Select appropriate means of influencing target markets.
  7. Utilize technology to analyze markets and promote products and services.
  8. Identify current marketing trends in a variety of industries.
  9. Develop a marketing plan.
  10. Demonstrate effective sales skills in a variety of industries and professional settings.
  11. Demonstrate effective sales management skills.
  12. Communicate effectively in a variety of modes.
  13. Continue learning throughout their lives.

Program Structure and Delivery

Courses in the program are delivered in a blended format, integrating face-to-face classroom meetings and online activities or interactions in a planned, instructionally valuable manner.

Degree Requirements


A minimum of 122 semester credits is required for graduation with the bachelor of science degree from Saint Mary’s University. All students must meet the general education credit requirements. A minimum of 45 credits is required to complete the B.S. in Sales and Marketing program.

Required Marketing Courses 18 cr.
Required Sales Courses 9 cr.
Required Business Courses 3 cr.
Required Capstone Course 3 cr.
Required Communication Courses 6 cr.
Elective Courses 6 cr.
Total

45 cr.

The Bachelor of Science in Sales and Marketing program is no longer accepting students into the program.

Required Business Course: 3 cr.


Elective Courses: 6 cr.


Students select two elective courses (6 credits).  Elective courses options include any 300 or 400-level Business (BU), Human Resource Management (HR), Management (MG), or Marketing (MK) courses.  Marketing courses electives available for students include the following:

Note:


B.S. in marketing completion students who anticipate enrolling in the Masters of Business Administration should take BU300 Accounting Principles and MG311 Economics for Managers as electives.

Faculty


The faculty members for this program have earned doctorate or master’s degrees. Faculty are selected for their combination of educational and professional experience and expertise.

Admission Requirements


Applicants may apply for admission to undergraduate certificate and degree programs at any time during the year and, if accepted, begin the program during any one of the three semesters. Applicants must demonstrate the language proficiency necessary for successful undergraduate coursework. Applicants must provide evidence of at least 30 transferable semester credits upon acceptance, including completion of a basic English composition course. Applicants may complete an interview with a program administrator as part of the admission process.

Application Process


  1. Completed application form with the nonrefundable application fee (fee not required for alumni or students seeking readmission or veterans and active military personnel and their immediate family)
  2. All official transcripts issued to Saint Mary’s University of Minnesota from all previous institutions attended with a minimum of 30 transferable semester credits with a basic English composition course.  (An official transcript is one that is sent to the university by the credit-granting institution. Transcripts from countries other than the U.S. must be evaluated by a university accepted evaluation source, such as World Education Services, Educational Credential Evaluators, Educational Perspectives, or One Earth International Credential Evaluators and be deemed equivalent to accredited U.S. university standards).

Please Note: Application materials should be sent to the attention of the Office of Admission on the Twin Cities campus.

Saint Mary’s University of Minnesota
Office of Admission
2500 Park Avenue
Minneapolis, MN  55404

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