May 07, 2024  
2013–2015 Undergraduate College Catalog 
    
Catalog Navigation
  Catalog Home
  Mission
  The University
  Admission
  Tuition and Fees
  Financial Aid
  Scholarships
  Registration and Academic Records
  Academic Policies & Procedures
  Learning in the Lasallian Tradition: Academic Curriculum
  Academic Resources
  Co-Curricular Learning in the Lasallian Tradition: Student Life
  Undergraduate Departments and Programs
  Course Descriptions
  Institutes and Affiliate Programs
  Schools of Graduate and Professional Programs
  Roster
  Calendar
  Appendix
  Campus Map
  My Portfolio
HELP
2013–2015 Undergraduate College Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MK434 Marketing Management

3 credit(s)
This course integrates the major marketing concepts and is the capstone marketing course. Emphasis is on the student’s ability to identify and analyze marketing problems, analyze marketing data, develop solutions, and recommend a course of action. A simulation is used to present marketing problems and situations requiring students to apply principles and concepts to real-world problems. Prerequisites: FN341 , M145  and C grade or higher in MK217 .


Add to Portfolio (opens a new window)