GM645 Marketing Management (3 cr.)

This course emphasizes a practical and comprehensive application of key marketing concepts as they apply to businesses and organizations. Major marketing principles and strategies are explored from a managerial perspective as they apply to the marketplace domestically and around the world.

Upon completion of this course, students are expected to be able to do the following:

1. Apply key marketing concepts, models, theory, and tools in a strategic marketing approach to business situations.
2. Analyze the role of the marketing function and its complex nature in organizational management.
3. Develop a marketing plan for a product or service.
4. Analyze and communicate marketing issues facing the organization and the range of solutions available.
5. Identify the constantly changing conditions facing marketers in a global market.
6. Analyze appropriate strategies for effective social media marketing.
7. Create and deliver a professional oral presentation using appropriate content, style, and audiovisual support.