HD719 Building a Consulting Practice (2 cr.)

This course explores the advantages, disadvantages, and critical success factors involved in building a business. It explores accounting, marketing, and strategic positioning for a solo practitioner.

Upon completion of this course, students are expected to be able to do the following:

1. Identify critical success factors in building a dynamic consulting practice.
2. Analyze the marketing environment in order to position a business for optimal strategic benefit.
3. Evaluate the internal and external resources and constraints to understand the risks and rewards for a startup business.
4. Analyze the steps and markers to guide a business plan.