Mar 29, 2024  
2017-2018 SGPP Catalog and Handbook 
    
2017-2018 SGPP Catalog and Handbook [ARCHIVED CATALOG]

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BPH435 Public Health Communication (3 cr.)

Prerequisite(s): BPH400 HHSM302  
This course explores fundamentals of public health communication’s role in the healthcare delivery structures, the evolution of healthcare reform, and emergency preparedness. Students explore the roles that health literacy and overall public understanding of health-related concepts and data play in development and implementation of communication strategies.

Upon completion of the course, students are expected to be able to do the following:

  1. Build skills needed to inform and educate people about health issues, including understanding and using appropriate health literacy approaches.
  2. Apply skills needed to influence people to adopt healthy behaviors and lifestyles using multiple media, including written, verbal, and technological modalities.
  3. Identify best practices in using social marketing and media as part of a strategy for designing an effective public health campaign.
  4. Examine the latest communication innovations, tools, technologies, research, and strategies used in the public health field.



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