Mar 29, 2024  
2017-2018 SGPP Catalog and Handbook 
    
2017-2018 SGPP Catalog and Handbook [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MK490 Marketing Management Capstone (3 cr.)

Prerequisite(s): All academic requirements of the student’s program major.  This course must be taken during the student’s last semester in the program.
This course integrates knowledge and skills developed during the marketing program. Core marketing management theories and concepts are explored, analyzed, and summarized.  Global marketing practice and current topics in the marketing field are examined. Professional communications skills, continuing education strategies, and the exploration of corporate social responsibility are also emphasized.

Upon completion of this course, students are expected to be able to do the following:

  1. Evaluate contemporary marketing management theories and concepts.
  2. Analyze the global environmental variables relevant to strategic marketing initiatives.
  3. Assess the impact of ethical decisions in business organizations.
  4. Evaluate diversity in the context of various business environments.
  5. Explore current topics in the field of marketing.
  6. Demonstrate critical thinking skills related to marketing theory and strategy.
  7. Develop strategies for continuing education as a marketing professional.
  8. Communicate using inclusive methods in a variety of modes.
  9. Demonstrate collaborative communication skills required in business settings.



Add to Portfolio (opens a new window)