Mar 29, 2024  
2017-2018 SGPP Catalog and Handbook 
    
2017-2018 SGPP Catalog and Handbook [ARCHIVED CATALOG]

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BIA645 Communications and Content Strategies (3 cr.)

Prerequisite(s): MBA616 MBA618 BIA630  
This course focuses on explaining complex datasets, models, and analysis to a variety of stakeholders including internal and external organizations and personnel of various disciplines. Audience analysis, effective and strategic communication are studied. Students identify and analyze problems. Professionalism in both oral and written communication is expected.

Upon completion of this course, students are expected to be able to do the following:

  1. Conduct stakeholder analysis and communications results.
  2. Identify business problems and create analytical approaches to solve them.
  3. Write reports based on best-practice data analysis frameworks.
  4. Demonstrate best practice communication techniques to visualize, explore, and act on data science findings.



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