Mar 29, 2024  
2017-2018 Winona Undergraduate Catalog 
    
2017-2018 Winona Undergraduate Catalog [ARCHIVED CATALOG]

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MK372 Advertising and Promotions

3 credit(s)
This course examines the role of advertising and promotions in influencing target markets. Topics include planning an integrated marketing communication campaign, media planning and selection, creative concept development, measuring advertising effectiveness, determining advertising budgets, and uses of promotional tools to meet objectives. Prerequisite: C grade or higher in MK217 .



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