Apr 18, 2024  
2017-2018 Winona Undergraduate Catalog 
    
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2017-2018 Winona Undergraduate Catalog [ARCHIVED CATALOG]

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MK411 Marketing Research

3 credit(s)
This course is designed to provide an understanding of marketing research theory and practice. The aim is to present market research as a managerial tool with a decision-making orientation. The principles of marketing research are presented in a pragmatic “how-to-do-it” fashion. Learning is augmented by work on marketing research projects for businesses or other organizations whenever possible. Prerequisites: BU215 , M145  and C grade or higher in MK217 .


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