Apr 23, 2024  
2017-2018 Winona Undergraduate Catalog 
    
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2017-2018 Winona Undergraduate Catalog [ARCHIVED CATALOG]

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MK430 International Marketing

3 credit(s)
This course addresses the development of marketing strategies based on differing economic, legal, political, and sociocultural environments. Emphasis is placed on problems and practices of managing international marketing activities. Topics and challenges related to international marketing research, product and services; channels and distribution pricing and promotions are examined. Prerequisites: BU285  and C grade or higher in MK217 .


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