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Mar 28, 2024
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MK434 Marketing Management3 credit(s) This course integrates the major marketing concepts and is the capstone marketing course. Emphasis is on the student’s ability to identify and analyze marketing problems, analyze marketing data, develop solutions, and recommend a course of action. A simulation is used to present marketing problems and situations requiring students to apply principles and concepts to real-world problems. Prerequisites: FN341 , M145 and C grade or higher in MK217 .
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