Jun 20, 2024  
2018-2019 SGPP Catalog and Handbook 
2018-2019 SGPP Catalog and Handbook [ARCHIVED CATALOG]

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GIS674 Location Analytics (3 cr.)

This course explores the principles of location analytics useful to business intelligence and the role location analytics plays in seeking a competitive market advantage. Applications may include marketing, consumer behavior, customer relationships, demographics, sales, insurance, community planning, competition, etc. The course utilizes processes, software, and data requirements necessary to implement technology-based location analytics.

Upon completion of the course students are expected to be able to do the following: 

  1. Apply knowledge of principles, theories, and concepts of business intelligence to location analytics.
  2. Articulate the role of data and demographics used in decision-making.
  3. Analyze visual and spatial patterns using statistical and spatial data. 
  4. Implement technical and research strategies to apply data in various applications in related business fields.

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