Mar 12, 2026  
2018-2019 Winona Undergraduate Catalog 
    
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2018-2019 Winona Undergraduate Catalog [ARCHIVED CATALOG]

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MK360 Consumer Behavior

3 credit(s)
Social and behavioral sciences are used to understand, evaluate, research, and predict the behavior of the consumer. Consumer behavior theories and techniques for business and marketing situations are explored and discussed.  Prerequisite: C grade or higher in MK217 .


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