Sep 27, 2024  
2019-2020 Winona Undergraduate Catalog 
    
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2019-2020 Winona Undergraduate Catalog [ARCHIVED CATALOG]

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MG315 Entrepreneurship

3 credit(s)
This course focuses on the ideation, innovation, and creation aspect of entrepreneurship, as well as the role of entrepreneurship in the economy, society and environment. Course work includes: 1) developing ideas for new business ventures 2) proof of concept exercises 3) creating an elevator pitch and prototype 4) conducting marketing research to determine needs and customer base and 5) developing a social media marketing plan. The importance of entrepreneurship to all disciplines and modern market economies is discussed throughout. Prerequisites: C grade or higher in M145  and EC261  or EC262 ; consent of instructor for non-departmental majors.


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