|
May 25, 2024
|
|
|
|
MK411 Marketing Research3 credit(s) This course is designed to provide an understanding of marketing research theory and practice. The aim is to present market research as a managerial tool with a decision-making orientation. The principles of marketing research are presented in a pragmatic “how-to-do-it” fashion. Learning is augmented by work on marketing research projects for businesses or other organizations whenever possible. Prerequisites: BU215 , M145 or M148 /M149 or M151 , and C grade or higher in MK217 .
Add to Portfolio (opens a new window)
|
|