MBA636 Ethics in Social Marketing (3 cr.)
In this course, students work through a model of ethical and policy decision-making for social marketing campaigns and learn how emerging technologies raise ethical considerations. The concept of privacy and security with regard to social media is also explored. Topics involving photojournalism, morality, truth in art, and social responsibility are discussed.
Upon completion of this course, students are expected to be able to do the following:
- Use philosophical principles applicable to marketing and communications decisions.
- Evaluate the strategic communication campaign around current client advocacy.
- Understand the contextual nature of privacy, including the right to know and the need to know.
- Articulate and apply the stakeholder model of media economics.
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