Jul 07, 2022  
2020-2021 SGPP Catalog and Handbook 
    
2020-2021 SGPP Catalog and Handbook [ARCHIVED CATALOG]

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MK309 Marketing, Society, and the Environment (3 cr.)


This course explores the relationship between company marketing efforts and the earth’s human and ecological environments. Societal-based marketing concepts and strategies that can benefit initiatives that address issues ranging from health and safety to environmental concerns are examined. The use of marketing concepts and strategies for encouraging people to change behaviors to improve their lives and benefit society are analyzed.  Also analyzed are earth-friendly marketing efforts and sustainability concepts.

Upon completion of this course, students are expected to be able to do the following:

  1. Evaluate societal-based marketing strategies that can be used to influence a variety of health, safety, environmental, and community-related issues.
  2. Explore the concept and role of green marketing strategies in contemporary business practices.
  3. Assess the impact of traditional marketing practices on the earth and its natural resources.
  4. Analyze the impact of traditional marketing practices on human health.
  5. Assess the ethical issues associated with greenwashing and other pseudo-environmental marketing tactics.
  6. Analyze how marketing can be used to influence human behavior for the purpose of promoting social and environmental change.



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