IENT600 Design Thinking and Innovation (3 cr.)

This course provides an introduction to design thinking, ideation, and implementation strategies using theories, processes, and tools associated with innovation in business development. Using a human-centered approach to innovation, students evaluate desirability, viability, and feasibility to determine potential for responding to an identified need. Students are introduced to different types of value propositions and customer segments, with a focus towards learning to leverage Lean Startup tools in developing and pivoting a business model through execution and iteration. Topics covered include value propositions, customer segments, revenue streams, channels, partners, and key resources.

Upon completion of this course, students are expected to be able to do the following:

1. Apply knowledge of the principles, theories, and strategies of design thinking.
2. Evaluate and identify the viability of a business idea in relation to feasibility and desirability.
3. Build a business model that addresses the relationship between the key components.
4. Create innovative implementation strategies for the execution of new business models in organizations.