GM645 Marketing Management (3 cr.)

This course emphasizes a practical and comprehensive application of key marketing concepts as they apply to businesses and organizations. Major marketing principles and strategies are explored from a managerial perspective as they apply to the marketplace.

Upon completion of the course, students are expected to be able to do the following:

1. Apply key marketing concepts, models, theory and tools in a strategic marketing approach to business situations.
2. Analyze the role of the marketing and its complex nature in organizational management.
3. Develop a marketing plan for a product or service.
4. Analyze appropriate strategies for effective social media marketing.
5. Survey the constantly changing conditions in the larger marketplace.
6. Analyze and communicate marketing issues facing the organization and the range of solutions available.