May 17, 2024  
2022-2023 Winona Undergraduate Catalog 
    
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2022-2023 Winona Undergraduate Catalog [ARCHIVED CATALOG]

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MK434 Marketing Management

3 credit(s)
This course integrates the major marketing concepts and is the capstone marketing course. Emphasis is on the student’s ability to identify and analyze marketing problems, analyze marketing data, develop solutions, and recommend a course of action. A simulation is used to present marketing problems and situations requiring students to apply principles and concepts to real-world problems. Prerequisites: FN341 , MK217 , and Senior Status. 


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