Apr 20, 2024  
2013–2015 Undergraduate College Catalog 
    
2013–2015 Undergraduate College Catalog [ARCHIVED CATALOG]

Marketing Major, B.A.


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(51 credits)

The marketing major prepares students for a variety of careers in marketing such as advertising, marketing management, marketing research or professional selling. Course work explores the exchange process and exchange institutions found in modern market economies. Marketing course work encompasses both behavioral and quantitative aspects of marketing products, services and ideas in a global marketplace.

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