Business Administration, B.S.

Required Business and Management Courses: 27 cr.

• BU300 Accounting Principles (3 cr.)
• BU400 Business Law (3 cr.)
• IT440 Business Intelligence Fundamentals (3 cr.)
• BU403 Applied Business Statistics (3 cr.)
• AC410 Corporate Finance (3 cr.)
• BU302 Principles of Marketing (3 cr.)
• MG305 Managerial Ethics (3 cr.)
• MG311 Economics for Managers (3 cr.)
• MG410 Applied Leadership and Management (3 cr.)

• or

• MG412 Critical Thinking for Organizational Leaders (3 cr.)

Required Capstone Course: 3 cr.

BU490 is a blended course, integrating face-to-face classroom meetings and online activities or interactions in a planned, instructionally valuable manner. MG495 is a fully online course.

• BU490 Strategic Management Capstone (3 cr.)

• Or

• MG495 Bachelor of Science Capstone (3 cr.)

Required Communication Courses: 6 cr.

• COM309 Professional Writing (3 cr.)
• COM310 Professional Communications (3 cr.)

Business Intelligence and Data Analytics Specialization: 6 additional credits

The Business Intelligence and Data Analytics specialization provides students with the foundational business knowledge and the application skill set for analyzing large data sets to create usable decision information for businesses and organizations. The program provides up-to-date knowledge and technical skills for analyzing data in business environments. Students will be prepared to manage and analyze large data sets in all business, nonprofit, healthcare, government, educational, and other sectors.

Students who complete the Business Intelligence and Data Analytics Specialization are expected to do the following:

1. Use Analytics tools and techniques to support common business decisions and processes.
2. Analyze data in order to optimize business operations.
3. Utilize software systems to support common business decisions and processes.

The Business Intelligence and Data Analytics Specialization includes the following core program courses:

• COM309 Professional Writing (3 cr.)  
• COM310 Professional Communications (3 cr.)   
• BU300 Accounting Principles (3 cr.)  
• BU302 Principles of Marketing (3 cr.)  
• BU403 Applied Business Statistics (3 cr.)  
• AC410 Corporate Finance (3 cr.)  
• MG305 Managerial Ethics (3 cr.)  
• MG311 Economics for Managers (3 cr.)  
• IT440 Business Intelligence Fundamentals (3 cr.)  
• MG495 Bachelor of Science Capstone (3 cr.)  

In addition, the following four courses are included:

• BU343 Data Visualization and Content Strategy (3 cr.)
• BU362 Data Analysis and Business Modeling (3 cr.)
• BU364 Data Mining for Decision Making (3 cr.)
• BU450 Business Analytics (3 cr.)

Marketing Specialization: 6 additional credits

The Marketing specialization provides the marketing skills needed by professionals working in a variety of organizations. In addition to providing a comprehensive business administration curriculum, the Marketing specialization also provides students with additional curriculum in strategic marketing and digital marketing strategy. Students gain knowledge of strategic marketing, digital marketing to include social media and mobile marketing applications, consumer behavior theory, and marketing promotions.

Students who complete the Marketing Specialization are expected to be able to do the following:

1. Examine consumer behavior theory.
2. Select appropriate means of influencing target markets.
3. Implement digital marketing strategies used by business organizations.
4. Assess from an ethical perspective the impact on society of marketing and business initiatives.

The Business Administration – Marketing Specialization track comprises the following core program courses:

• COM309 Professional Writing (3 cr.)  
• COM310 Professional Communications (3 cr.)  
• BU300 Accounting Principles (3 cr.)  
• BU302 Principles of Marketing (3 cr.)  
• BU403 Applied Business Statistics (3 cr.)  
• AC410 Corporate Finance (3 cr.)  
• MG311 Economics for Managers (3 cr.)  
• MG410 Applied Leadership and Management (3 cr.)  
• MG495 Bachelor of Science Capstone (3 cr.)  

In addition, the following five courses are included:

• BU304 Consumer Behavior and Trend Analysis (3 cr.)
• BU306 Digital Marketing (3 cr.)
• BU309 Marketing and Society (3 cr.)
• BU310 Integrated Marketing Promotions (3 cr.)
• BU406 Mobile and Search Engine Marketing (3 cr.)

Requirements for Double Major

For those seeking a double major with Business Administration in Human Resource Management, or Accounting, please see the double major requirements.

Business Administration/Human Resource Management, B.S.  

Accounting/Business Administration, B.S.  

B.S. in Business Administration to Master of Business Administration (MBA) Pathway

Students in the B.S. in Business Administration program are eligible to take the following MBA program graduate level courses to replace B.S. in Business Administration core program coursework:

• MBA600 Quantitative Decision Making (3 cr.)
• MBA604 Managerial Economics (3 cr.)
• MBA613 Ethical Leadership (3 cr.)
• MBA643 Corporate Finance (3 cr.)
• MBA655 Marketing Strategy (3 cr.)

• Additional graduate courses up to 50% of the MBA program per University policy may also be considered depending on transfer credit and course waiver circumstances. University policy applies to all graduate bridge pathways; see the University catalog for more information. 

B.S. in Business Administration to M.S. in Business Intelligence and Data Analytics Pathway

Students in the B.S. in Business Administration – Business Intelligence and Data Analytics Specialization program are eligible to take the following M.S. in Business Intelligence and Data Analytics program graduate level courses to replace B.S. in Business Administration core program coursework: 

• BIA620 Business Analytics (3 cr.)
• BIA630 Data Analysis and Business Modeling (3 cr.)
• BIA645 Communications and Content Strategies (3 cr.)
• BIA650 Data Mining for Decision Making (3 cr.)
• BIA665 Decision Support Systems (3 cr.)
• MBA618 Business Statistics (3 cr.)

• Additional graduate courses up to 50% of the M.S. in Business Intelligence and Data Analytics program per University policy may also be considered depending on transfer credit and course waiver circumstances. University policy applies to all graduate bridge pathways; see the University catalog for more information.