Marketing Major, B.A.

(60 credits)

The marketing major prepares students for a variety of careers in marketing such as advertising, marketing management, marketing research or professional selling. Course work explores the exchange process and exchange institutions found in modern market economies. Marketing course work encompasses both behavioral and quantitative aspects of marketing products, services and ideas in a global marketplace.

Learning Outcomes

• Students will be able to apply marketing concepts to the use of research methods and analytical tools to diagnose organizational challenges and generate evidence-based strategies that can be implemented into practice.

• Students will be able to analyze complex market conditions and evaluate evidence from multiple sources to form well-reasoned, ethical, and innovative marketing decisions.

• Students will be able to design compelling, audience-centered marketing messages and campaigns that integrate creativity with strategic intent across diverse media channels.

• Students will be able to demonstrate professional communication, collaboration, and leadership skills essential for success in diverse, multi-disciplinary organizations.