Public Relations and Digital Media Major; B.A.

(43 credits)

Students majoring in Public Relations and Digital Media will study and implement the conveying of information, ideas, and persuasive messages in written, oral, social media, and multimedia formats. The major helps students build practical skills needed in all areas of today’s communication work environments, and emphasizes the importance of communication theories, ethics, and critical analysis in communication messages from companies, organizations, and the media.

Learning Outcomes

• Describe the essential nature of communication as a field of study and recognize its significance in interpreting human behavior.

• Demonstrate foundational skills in academic and professional research, writing, analysis, and presentation

• Demonstrate the ability, through practice and performance, to clearly and effectively utilize communication technologies and express messages through multiple media.

• Demonstrate knowledge of various theories, cases, and best practices, and how to apply critical thinking to an array of ethical dilemmas

• Demonstrate the extension and appreciation of the skills and knowledge acquired from their studies during internships, careers, or in the continuation of their education.