GM645 Marketing Management (3 cr.) This course emphasizes a practical and comprehensive application of key marketing concepts as they apply to businesses and organizations. Major marketing principles and strategies are explored from a managerial perspective as they apply to the marketplace domestically and around the world.
Upon completion of this course, students are expected to be able to do the following:
- Apply key marketing concepts, models, theory, and tools in a strategic marketing approach to business situations.
- Analyze the role of the marketing function and its complex nature in organizational management.
- Develop a marketing plan for a product or service.
- Analyze and communicate marketing issues facing the organization and the range of solutions available.
- Identify the constantly changing conditions facing marketers in a global market.
- Analyze appropriate strategies for effective social media marketing.
- Create and deliver a professional oral presentation using appropriate content, style, and audiovisual support.
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