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May 13, 2024
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MK430 International Marketing3 credit(s) This course addresses the development of marketing strategies based on differing economic, legal, political, and sociocultural environments. Emphasis is placed on problems and practices of managing international marketing activities. Topics and challenges related to international marketing research, product and services; channels and distribution pricing and promotions are examined. Prerequisites: BU285 and C grade or higher in MK217 .
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