PHDE634 Major Giving (2 cr.)

This course provides an overview of major and capital gift fundraising, including the design, planning, and implementation of a major gifts program for nonprofit institutions. The course focuses on developing an effective case for support, establishing the major gifts program, developing a donor stewardship program, and “making the request.”

Upon completion of this course, students are expected to be able to do the following:

1. Define the key elements of major gift fund development – including special gift and capital campaigns.
2. Develop the case for support for a nonprofit organization.
3. Apply major gift prospect management and relationship management techniques.
4. Analyze the major gift process including identifying, cultivating, soliciting and stewarding gifts.