MID640 Media Strategies for International Development (3 cr.)

This course examines how the media defines and shapes discourse in coverage of developing countries and international development. Strategies and campaigns to promote international development projects designed for social and economic improvement are studied. Optimization of social/multimedia/online, video/film, audio/radio, and print media for the intended purpose and audience is considered.

Upon completion of this course, students are expected to be able to do the following:

1. Apply development communication theory.
2. Analyze the role of media in promoting social change and development.
3. Evaluate the effectiveness of development communication strategies in promotion and fundraising.
4. Align communications strategies with political, cultural, and social expectations.
5. Create communication strategies for an international development project.