MK302 Marketing Ethics (3 cr.)

This course introduces students to the moral and social issues that arise in the marketing profession. It examines implications of how marketing efforts impact consumers and society. It also examines the legal and regulatory forces that impact how marketers conduct business. Ethical concepts and frameworks used to resolve moral dilemmas are presented.

Upon completion of this courses, students are expected to be able to do the following:

1. Describe the moral and social issues that impact marketing initiatives and professions.
2. Analyze the impact of various marketing efforts on individual consumers and consumer groups.
3. Analyze the impact of various marketing efforts on society as a whole.
4. Examine the values that society expects marketers to uphold when conducting business.
5. Understand and follow the ethical codes of conduct prescribed for marketing professionals.
6. Identify the legal and regulatory forces that impact marketing practices.