MK307 Social Marketing (3 cr.)

This course examines the use of marketing principles and concepts for the purpose of improving society. Societal issues ranging from health and safety to community involvement, which can benefit from social marketing efforts, are examined. Also examined is the concept of using marketing to encourage people to change behaviors to improve their lives and benefit society. Social marketing strategies for the 21^st century are analyzed. Finally, emerging social marketing trends are examined.

Upon completion of this course, students are expected to be able to do the following:

1. Describe social marketing and the implications for its use.
2. Evaluate a variety of health, safety, environmental, and community-related issues that can be influenced by social marketing efforts.
3. Analyze how the various components of marketing can be used to influence human behavior for the purpose of promoting social change.
4. Assess the effectiveness of various social marketing campaigns that have been implemented by various organizations.
5. Develop a social marketing strategy that addresses a specific societal issue.
6. Analyze emerging trends in social marketing theory and practice.