Jun 25, 2024  
2018-2019 SGPP Catalog and Handbook 
2018-2019 SGPP Catalog and Handbook [ARCHIVED CATALOG]

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PHDE634 Strategic Giving (3 cr.)

This course provides an overview of major and capital gift fundraising including the design, planning and successful implementation of a major gifts program for nonprofit organizations. The course focuses on developing an effective case for support, establishing the major gifts program, developing a donor stewardship program and making the ask.  Students are expected to participate in simulated cultivation and solicitation calls as part of this class.

Upon completion of this course, students are expected to be able to do the following:

  1. Articulate the key elements of a strategic gift fundraising model.
  2. Understand the major gift process including identifying, cultivating, soliciting and stewarding gifts.
  3. Develop and implement specific solicitation plans for targeted constituencies.
  4. Ask for and secure gifts from current and prospective donors in order to generate financial support for the organization.

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