May 02, 2024  
2018-2019 Winona Undergraduate Catalog 
    
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2018-2019 Winona Undergraduate Catalog [ARCHIVED CATALOG]

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MG315 Entrepreneurship

3 credit(s)
This course provides a first look and overview of modern entrepreneurship.  Course work includes: 1) developing ideas for new business ventures 2) proof of concept exercises 3) understanding various industry climates 4) being able to conduct marketing research and 5) developing a marketing plan.  The importance of entrepreneurship to modern market economies is discussed throughout.  Students will complete a detailed feasibility study and will learn how to compile the marketing section of the business plan for an original idea of their choosing.   Prerequisites: C grade or higher in AC222 , M145  or M148 /M149  or M151 , MG219 , and MK217 ; consent of instructor for non-departmental majors.


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