BI352 Data Analysis and Business Modeling (3 cr.)

Prerequisite(s): BI343  
This course is designed to introduce the concept of business analytics.  Analytics helps businesses make better decisions by using sound judgment and data.  This is a skill development class that explores how statistics are used in business.  Students in this course develop a specialized skill set used in a variety of roles within an organization.

Upon completion of the course, students are expected to be able to do the following:

1. Develop an analytical framework to assess and improve business performance.
2. Apply basic concepts of statistics and probability to predict future outcomes.
3. Execute advanced forecasting models including multi-linear regression and exponential smoothing.
4. Communicate complex models in simple and concise terms to a variety of decision makers.
5. Demonstrate effective written communication of analytical work to professional audience.
6. Integrate external and internal data sets to evolve data into knowledge.