MPH650 Health Promotion and Communication (3 cr.)

Prerequisite(s): all MPH core courses and MPH645  
In this course, students learn to plan educational, political, environmental, regulatory, and organizational mechanisms that promote and support wellness conditions and activities for individuals, populations, or communities.  Social media and technology use, marketing methods, and visual and group communication strategies are explored as means to create and disseminate understandable public health information and data.

Upon completion of the course, students are expected to be able to do the following:

1. Analyze the perspectives and features of a public health communications campaign.
2. Apply basic marketing methods and psychology to public health communications.
3. Plan a comprehensive social media strategy to promote a public health initiative.
4. Incorporate public health statistical and scientific information into communications in a clear, relevant, and meaningful way to the intended audience.