MBA616 Business and Marketing Concepts (3 cr.)

This course is designed to give students an overview of the principles of marketing function within an organization.  Students examine market structures, business cycle and SWOT analysis, and the impact of government economic policy on business.  The marketing techniques used by firms operating in a global environment are also covered.

Upon completion of this course, students are expected to be able to do the following:

1. Use supply and demand fundamentals to analyze market activity.
2. Apply the principles of market structure to analyze behavior of firms in an industry.
3. Perform a SWOT analysis as part of a strategic marketing plan.
4. Apply the marketing mix to meet market demands.