PHDE622 Foundations of Development (3 cr.)

This course provides an overview of the foundational concepts of fund development, explores the critical components of a comprehensive fund development program, provides the framework for developing an integrated development plan, and examines the infrastructure necessary to support a strong development effort.  The course focuses on understanding organizational readiness for a successful development program, establishing the key elements of a development program, and creating a development plan. 

Upon completion of this course, students are expected to be able to do the following:

1. Define and explain primary roles of the development operation including direct mail, special events, grant proposal writing, corporate and foundation giving, gift planning, major gifts, memorial and tribute gifts and emerging giving trends including crowdsourcing, Giving Days and cryptocurrency.    
2. Understand the role of advancement services including prospect research, gift processing, gift metrics, relationship-management systems, and stewardship in the overall development operation.
3. Develop skills to create a development plan and successfully execute and evaluate the outcomes of the plan.