BU309 Marketing and Society (3 cr.)

This course explores the relationship between organizational marketing efforts and society. Ethical and legal considerations pertaining to marketing practices are examined. Also examined are societal-based marketing concepts and strategies that can benefit various health, safety, and environmental concerns. The use of marketing concepts and strategies for encouraging people to change behaviors to improve their lives and benefit society are analyzed.

Upon completion of this course, students are expected to be able to do the following:

1. Evaluate societal-based marketing strategies that can be used to influence a variety of health, safety, environmental, and community-related issues.
2. Explore various ethical considerations and issues pertaining to organizational marketing initiatives.
3. Describe key legal requirements which marketers need to understand.
4. Analyze the impact of traditional marketing practices on human health.
5. Assess the impact of traditional marketing practices on the earth and its natural resources.
6. Analyze how marketing can be used to influence human behavior for the purpose of promoting social and environmental change.