BU450 Business Analytics (3 cr.)

Prerequisite(s): BU364  
This course examines methods that have been studied in previous Business Intelligence major courses and those from the Business core proven to be of value in recognizing patterns and making predictions from an applications perspective.  Course learning involves utilizing a variety of software to aid in the review of analytical cases to improve understanding of enterprise level analytics.

Upon completion of the course, students are expected to be able to do the following:

1. Describe and interpret the basic concepts of business modeling for competitive advantage.
2. Evaluate business problems and determine suitable analytical methods.
3. Plan, develop, and evaluate methods for pattern discovery, segmentation, and clustering.
4. Plan, develop, and evaluate methods for analysis and rule discovery.
5. Synthesize information to guide decision making.
6. Assess the need for integrating an organization’s goals and objectives with the use of information technology.