MK645 Social Media Policy (3 cr.)

In this course, students examine the most important elements of creating, implementing, and maintaining a social media policy. Students review Federal Trade Commission guidelines, intellectual property protection, confidentiality and privacy laws, copyright and trademark laws, Children’s Online Privacy Protection Act (COPPA), and General Data Protection Regulation (GDPR). The course explores Creative Commons, cybersecurity best practices, platform specifications, and crisis response planning. Students learn how to identify areas that need additional research, advise organizational leaders on policy considerations, and monitor industry changes.

Upon completion of this course students are expected to be able to do the following:

1. Create, implement, and maintain a social media policy.
2. Understand relevant guidelines, laws, and regulations associated with digital marketing practices.
3. Advise decision makers regarding recommended changes for the organization’s marketing strategy.
4. Weigh ethical considerations associated with the marketing strategy.