Dec 21, 2024  
2016-2017 SGPP Catalog and Handbook 
    
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2016-2017 SGPP Catalog and Handbook [ARCHIVED CATALOG]

Marketing, B.S.

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The Bachelor of Science in Marketing program is designed to provide students with the theoretical, practical, technical, and ethical foundation needed for success in a variety of marketing careers. Key processes in the planning and executing of marketing activities aimed at creating exchanges that satisfy both customer and organizational objectives are addressed. The program also focuses on the issues and trends relevant to marketing efforts in the 21st century.

The emphasis of the Bachelor of Science in Marketing program is three-fold. First, the program takes a global approach to understanding marketing theory and practice in the 21st century. Second, it emphasizes the understanding and use of technology and digital media as integral to the success of contemporary marketing strategies. Finally, in alignment with Lasallian values the program examines the use of marketing theory to enact social change and conduct business in an ethical manner.

A significant percentage of the Bachelor of Science in Marketing program coursework is delivered via a blended format. Each of the core marketing (MK) courses plus the final Capstone course have both in-class and online sessions. The in-class sessions provide students the opportunity to work with colleagues and faculty face-to-face. The online sessions provide students with the convenience of the learning opportunities afforded in an online environment.

Program Outcomes

Graduates of the Bachelor of Science in Marketing program are expected to be able to do the following:

  1. Describe the marketing function in the context of organizational management and strategic planning.
  2. Apply research and environmental analysis to strategic marketing decisions.
  3. Analyze the demographic, geographic, and behavioral diversity of world populations in the context of consumer behavior.
  4. Integrate knowledge of consumer behavior into market planning.
  5. Assess from an ethical perspective the impact of various types of marketing efforts on society.
  6. Select appropriate means of influencing target markets.
  7. Utilize technology to analyze markets and promote products and services.
  8. Identify current marketing trends in a variety of industries.
  9. Develop a marketing plan.
  10. Communicate effectively in a variety of modes.
  11. Continue learning throughout their lives.

Program Structure and Delivery

Courses in the program are delivered in a blended format, integrating face-to-face classroom meetings and online activities or interactions in a planned, instructionally valuable manner.

Degree Requirements

A minimum of 122 semester credits is required for graduation with the bachelor of science degree from Saint Mary’s University.  All students must meet the general education requirements.  A minimum of 36 credits is needed to complete the B.S. in Marketing program.

Required Marketing Courses 18 cr.
Required Business Course  3 cr.
Required Communication Courses  6 cr.
Required Capstone Course  3 cr.
Elective Courses  6 cr.
Total  36 cr.

 

Required Marketing Requirements: 18 cr.

(take 2 of the 3 ethics courses- MK300 , MK302 , or MK307 )

Required Business Course: 3 cr.

Communication Courses: 6 cr.

Required Capstone: 3 cr.

Elective Courses: 6 cr.

Note:

B.S. in marketing completion students who anticipate enrolling in the Masters of Business Administration should take BU300 Accounting Principles and MG311 Economics for Managers as electives.

Faculty

The faculty members for this program have earned doctorate or master’s degrees. Faculty are selected for their combination of educational and professional experience and expertise.

Admission Requirements

Applicants may apply for admission to undergraduate certificate and degree programs at any time during the year and, if accepted, begin the program during any one of the three semesters. Applicants must demonstrate the language proficiency necessary for successful undergraduate coursework. Applicants must provide evidence of at least 30 transferable semester credits upon acceptance, including completion of a basic English composition course. Applicants may complete an interview with a program administrator as part of the admission process.

Application Process

Applicants must submit:

  1. Completed application form with the nonrefundable application fee (fee not required for alumni or students seeking readmission or veterans and active military personnel), and
  2. An official transcript issued to Saint Mary’s University of Minnesota from the institution posting the applicant’s completed bachelor degree and other relevant transcripts documenting program prerequisites and potential transfer credits. (An official transcript is one that is sent to the university by the credit-granting institution. Transcripts from countries other than the U.S. must be evaluated by a university accepted evaluation source, such as World Education Services, Educational Credential Evaluators, Educational Perspectives, or One Earth International Credential Evaluators and be deemed equivalent to accredited U.S. university standards).

Please Note: Application materials should be sent to the attention of the Office of Admission on the Twin Cities campus.

Saint Mary’s University of Minnesota
Office of Admission
2500 Park Avenue
Minneapolis, MN  55404

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